About Us

Pareshkumar Chunilal Soni is the Founder of Soni Pareshkumar Chunilal Jewellery Showroom. His journey began in 1985 with a small shop in town, driven by passion, dedication, and a clear vision. Over the years, through consistent hard work and commitment, he has transformed the business into one of the largest and most trusted jewellery showrooms in the city.

A true craftsman at heart, he is himself a skilled jewellery artist, possessing deep knowledge of design, quality, and craftsmanship. His hands-on expertise ensures that every piece reflects excellence and authenticity.

He is widely respected for his strong values, especially his loyalty and dedication to customer service. His approach has always been to build long-term relationships based on trust, transparency, and satisfaction.

Pratik Soni, son of Pareshkumar Chunilal Soni, has been leading the business as Managing Director since 2010. With a modern outlook and strong business acumen, he has taken the showroom to new heights and expanded its presence in the market.

His exceptional customer-handling skills and deep understanding of jewellery products have played a key role in his success. He believes in offering the best experience to every customer by combining traditional values with contemporary trends.

Under his leadership, the showroom has introduced a wide range of new designs and product categories, ensuring a diverse and updated collection for the city’s customers.